Every £1 invested in print can produce on average £6.36

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Local area print advertising can offer a strong return on investment (ROI). 

This makes it one of the most profitable advertising mediums, outperforming other channels like TV and audio.

On average businesses can expect an Return on Investment of  **£6.36 for every £1 spent** on print advertising.

Print is known to have a "multiplyer effect" which means that if you are already investing in other media, by adding print to the campaign it can make it more effective.

Print advertising's effectiveness is attributed to its ability to reach a targeted audience and create a lasting impression.  It helps build trust and encourages recall.