Providing Access to Affluent Audiences in Lanarkshire
Average Household Incomes of £80,000+
Our audiences eat, shop, play and work in their local area. They are both time and money rich — and they choose to spend with local businesses they trust.
So Who Are Our Readers?
Our community magazine readers are engaged, affluent and loyal to local businesses. Here's what we know about them.
Local Spenders
Supporting local businesses is important to our readers. Whilst they do like well known brands they prefer to purchase from independent retailers if possible. Our readers are always on the look out for something different — whether that be a small local brand to support or a local bargain! They understand that shopping locally is beneficial to our community and they are keen to support that.
Eating Out & Socialising
Our readers have the disposable income that allows them the luxury of being able to afford to eat out 3 or 4 times each month. In addition to this they are also regular purchasers of takeaways. With busy working families this can sometimes mean up to 3 takeaways during the course of a week.
Regular Holidaymakers
Our readers take multiple short breaks and holidays throughout the year — both time and money rich, they invest in experiences and quality of life.
Health & Appearance Conscious
Our readers take care of themselves. With regular visits to the gym, hair/beauty salons and also by keeping fit and active in their community. They are interested in bucking the trend of Lanarkshire life expectancy and can afford to invest in their own well being.
Proud Homeowners
Homeowners with lower-than-average mortgages or outright owners. They invest in keeping their properties up to date — preferring professionals for decorating, garden maintenance and more. Many of our readers own more than one property whether that be an investment in property for their future family, business ownership or holiday homes.
Multi-Car Households
Homes typically have two or more cars. They pay to have them maintained inside and out. Growing families mean driving instructors are in demand — and the number of cars is increasing.
They Call in the Professionals
Our readers are not keen on DIY. They prefer to call on the experts and make sure the job is done right. They are fiercely protective of their own free time and this means they regularly call on the help of ironing services, dog walkers, window cleaners, gardeners and so many more local service providers.
Family-Focused Communities
From young growing families to early retirees, our audiences are rooted in their local communities and engaged with the businesses around them. They are also avid volunteers who genuinely care about causes across their wider community — giving both their time and their money to support those who need it most.
Digitally Savvy.
But Digitally Fatigued.
Our readers own 7 or more digital devices per household — yet they actively tune out online advertising. Here's why our magazines cut through where digital simply can't.
Our readers are digitally savvy and use their devices daily — but they report being increasingly fatigued by constant digital marketing. They scroll past ads without a second glance. They're connected, but switched off to advertising.
Readers pick up our magazines by choice.
They know what to expect and use them almost as a local directory — actively considering purchases and reacting positively to display advertisers they may not have been looking for. We do use the magazine as a signpost to your online platforms but in doing so we are directing them to you when they are more engaged and with intent to purchase.
Our readers use our magazines almost as a local directory — actively considering purchases and reacting positively to advertisers they may not have been purposely looking for.
When they do go online after reading, they've already decided to engage — making them far closer to purchasing from you than any cold digital click.
Our readers are homeowners with lower-than-average mortgages — or outright owners. They have the means and the motivation to spend with local businesses they trust.
Who Should Be Advertising to This Audience?
If your business serves any of these sectors, our readers are your ideal customers.
Ready to Reach These Readers?
Talk to Suzanne today about putting your business in front of thousands of affluent local homes across Lanarkshire.